古思時尚女裝KOOLS Collection 公司簡介： 古思時尚隸屬于廣州古日 (KOOLS）貿易有限公司品牌之一，古日（KOOLS）貿易有限公司是中外（香港）合資企業(yè),，華逸時裝公司集團成員。創(chuàng)立于2003年，華逸集團是－家集時裝設計，生產，銷售為－體的服裝集團企業(yè), 以生產女裝為主，產品主要銷往歐洲、美國、加拿大、新加坡、澳大利、中東等國家和地區(qū)，擁有超過150個銷售網點包括世界的美國Bloomingdale’s 百貨公司，暢銷歐美。KOOLS公司近年開始積極拓展亞太地區(qū)市場，配合集團的傳統(tǒng)優(yōu)勢，設立亞太地區(qū)及香港事業(yè)部，帶著自創(chuàng)品牌KOOLS Collection熱切進入電子商務領域。 2010年KOOLS公司更成功引入LM Collection美國時裝品牌，擁有LM Collection在大中華亞太地區(qū)的經營權，LM Collection的引入為KOOLS公司的時裝品牌系列發(fā)展注入了新的元素，并以此為契機，開始拓展國內業(yè)務，主要從事服飾電子商務，通過網絡進行服裝直銷, 伸延在女裝市場的度和美譽度。 KOOLS Collection流行于時尚品味，于剪裁工藝，專注于原料品質, 優(yōu)勝于舒適。 設計理念： KOOLS Collection品牌首先關注的是時尚度, 舒適度, 跟著是性價比元素?？偣炯瘓F在美國紐約設立服裝設計隊的大本營. 我們的服裝設計團隊吸取法國巴黎、意大利米蘭、美國紐約、香港, 上誨, 韓國首爾、日本東京等世界時尚之都的流行信息，將歐美新時尚元素和東方文化精髓融合，倡導“簡約、時尚、知性、優(yōu)雅, 舒適”貼近生活的設計理念。 品牌定位： KOOLS 公司的目標客戶群定位在成熟, 獨立, 自信, 大方, 高貴的時代女性，KOOLS Collection服裝適合辦公室、休閑, 社交、聚會、儀式、典禮、婚禮, 婚宴等各種場合。 令人稱道的是，KOOLS 公司在拓展亞太區(qū)電子商務領域的時候，撇開慣用的高價位的做法，采用品牌官方直營，降低運營成本，將更多優(yōu)惠還于消費者。 KOOLS 公司同時以“女人，都該擁有漂亮的Kools品牌衣服”為使命，將Kools打造為“女裝品牌之－”為目標。 材料品質： KOOLS Collection品牌的原材料，較擅長于使用高檔華美的絲綢、全棉、全羊毛等天然面料，也特別注重運用高科技面料，如：富強纖維、氨綸、萊卡等，使衣物既有天然面料的舒適性，又容易清洗，不易變形。LM Collection系列多采用傳統(tǒng)手工藝針線制作，注重品質，彰顯華貴，非常適合晚宴、婚宴、典禮、儀式等，令女性能夠輕松應對多種社交場合。 Introduction The Guangzhou KOOLS trading company Ltd is a member of the Guangzhou Craftworks Garment group based in Guangzhou, China. The Craftworks Garment group, established in 2003, is an all in one clothing company that designs, produces, and sells high end woman clothes, which are currently sold in Europe, US, Canada, Singapore, Australia, and the Middle East through a distribution network of over 150 shops including the famous Bloomingdale’s department stores in US. In line with the group’s traditions of advantages in the garment industry, KOOLS Ltd has been keen in recent years on expanding its business into the Asia Pacific market, having set up offices in Hong Kong and China and will bring the products of KOOLS Collection brand into the Chinese online shopping arena. In 2010 KOOLS Ltd has successfully carried the LM Collection, an US elegant evening wear brand and got its exclusive selling rights in the Asia Pacific region. The inclusion of LM Collection adds to the new elements of KOOLS Collection products and is viewed as an opportunity to expand the brands into China’s market. KOOLS Ltd will focus on direct selling on the internet to continuously sustain the reputation and popularity of our brand portfolio in the woman clothing market. KOOLS Collection is trendy in fashion styles, unique in tailoring craftsmanship, superior in raw materials, and excellent in comfort. Design Concepts The primary focus of KOOLS Collection designs is on trend and comfort, followed by the price performance elements. Our head office has established a fashion design team based in New York. And our design team extensively collects the latest fashion information from the cities of Paris, Milan, New York, Hong Kong, Shanghai, Seoul, Tokyo, and other similar sources. KOOLS Ltd is also blending US and Europe’s latest fashion styles with the essence of oriental culture and advocates the design concepts of "simple, trendy, intellectual, elegant and comfortable" living style. Brand Positioning KOOLS Ltd has positioned their customer targets on mature, independent, confident, generous and noble women of all times. KOOLS Collection brand clothing is suitable for office, casual, social gathering, meetings, rituals, ceremonies, wedding banquets and other occasions. Our customers will appreciate the fact that while KOOLS Ltd is expanding into the area of online shopping, it will not charge higher price as an international brand name and instead, will use online direct selling to reduce the operating cost. As a result, the benefits of lower price and additional discounts will be given to customers. At the same time, KOOLS Ltd has a tenet that every woman has a beautiful dress from Kools and a goal that KOOLS Collection will become one of the best fashion brands in China. Materials Quality KOOLS Ltd uses top graded and magnificent silk, cotton, wool and other natural fabrics as raw materials. KOOLS Ltd is especially keen on using high-tech fabrics, such as rich and strong fibers, spandex, etc. Since the clothes are made of natural fabrics, they are comfortable, easy to clean, and not easy to deform. Likewise, LM Collection uses traditional handicraft for sewing production that emphasizes quality and highlights luxury. They are ideal for various important occasions such as parties, weddings, signing ceremonies, etc. so that woman can confidently steal the show.