銆€銆€Brand Introduction鍝佺墝绨′粙

銆€銆€Freeday 鈥斺€� 涓€鍊嬫湁鐢熷懡鍔涚殑鍝佺墝銆�

銆€銆€鐢辩崹绔嬭ō(sh猫)瑷堝斧绲勬垚鐨勬牳蹇冪敘(ch菐n)鍝佺爺鐧�(f膩)鍦�(tu谩n)闅�,鐐哄搧鐗屾彁渚涘壍(chu脿ng)鎰忔敮鎸�銆�

銆€銆€绉夋寔鈥滅啊绱�銆佽垝閬�銆佹檪灏氣€濈殑瑷�(sh猫)瑷堢悊蹇�锛屼富寮碘€滅敓娲绘柊鍛煎惛鈥濈殑鐢熸椿鐞嗗康锛�

銆€銆€鍚戠暥(d膩ng)浠ｅコ鎬у偝閬為毃鎬�銆佽嚜鐒剁殑杓曠敓娲绘柟寮�銆�

銆€銆€Freeday闆嗗悎鐮旂櫦(f膩)銆佽ō(sh猫)瑷�銆佷緵鎳�(y墨ng)鍜岄姺鍞簬涓€楂�锛�

銆€銆€鑷村姏鐐�銆佽紩鐢熸椿鐨勮拷姹傝€�锛屾彁渚涘ぉ鐒躲€佸仴搴�銆佽垝閬╃殑瀹跺眳鐢熸椿鐢ㄥ搧銆�

銆€銆€绲︾敓娲绘敞鍏ユ柊姘э紝璁撹韩楂旇嚜鐢辩殑鍛煎惛銆�

銆€銆€Brand Postioning鍝佺墝瀹氫綅

銆€銆€Freeday, 鐛ㄧ珛瑷�(sh猫)瑷堝斧鍝佺墝

銆€銆€鐐鸿拷姹�銆佽紩鐢熸椿銆佽垝閬╄嚦涓婄殑鐣�(d膩ng)浠ｄ汉鎻愪緵鈥滈珮椤忓€�+楂樻€у児姣斺€濈殑瀹跺眳鐢熸椿鐢ㄥ搧銆�

銆€銆€Big Idea鍝佺墝鐞嗗康

銆€銆€浠ヨ布韬。鐗╃偤涓诲皫(d菐o)鐨勫灞呯敓娲婚え锛�

銆€銆€绲︽秷璨昏€呮彁渚涜垝閬╄嚜鐒剁殑璩肩墿楂旈鍙婅紩鏉捐嚜鍦ㄧ殑鎮呭繁绌洪枔锛�

銆€銆€Freeday涓诲嫉韬珨鐨勮嚜鐢憋紝鍛煎悂姣忎竴鍊嬬ぞ鏈冪兢楂�

銆€銆€灏婇噸鍏�(n猫i)蹇冪殑鑱查煶锛岄噸鎷惧皪缇庡ソ鐢熸椿鐨勫悜寰€銆�

銆€銆€Our Vision鍝佺墝鎰挎櫙

銆€銆€鍌抽仦杓曟澗鑷湪鐨勨€淔ree鐢熸椿鍝插(xu茅)"锛�

銆€銆€Freeday鐢扁€淔ree鈥濆拰鈥渄ay鈥濆叐鍊嬪柈瑭炵祫鎴�锛�

銆€銆€Free琛ㄧず鑷敱銆侀噵鏀�銆佽垝閬� ;

銆€銆€day琛ㄧず鎰夋倕鐨勬檪鍏�銆�

銆€銆€Brand Attitude鍝佺墝鎱�(t脿i)搴�

銆€銆€Nature Style锛屽皪鍩庡競鐢熸椿閲嶆柊鐣屽畾銆�

銆€銆€寰炰汉楂斿崝(xi茅)瑾�(di脿o)鑸囪垝閬╂€у嚭鐧�(f膩)锛岃瑳绌舵洸绶氳垏浜洪珨鐨勮布鍚�锛屾豢瓒崇暥(d膩ng)浠ｄ汉灏嶈嚜鍦ㄧ敓娲荤殑杩芥眰銆�

銆€銆€鍓�(chu脿ng)鏂伴潰鏂欙細璨艰韩琛ｇ墿楂旈 , 鑷劧銆佽垝閬┿€佸仴搴�

銆€銆€浜戞劅妫�

銆€銆€杓曠泩鏌旇粺 鑸掗仼閫忔埃

銆€銆€Freeday2019AW绯诲垪鍏�(n猫i)琛ｄ娇鐢ㄦ洿鍔犺Κ鑶氱殑閫忔埃浜戞劅妫夐潰鏂�锛�

銆€銆€姣殑鑲岃啔瑙哥锛屽付绲︿綘鑸囬珨婧悓姝ョ殑瀹夊叏鎰熴€�

銆€銆€婧劅瑷樻喍鐗规€�锛屾洿璨艰繎鐨啔琛ㄥ堡锛屾搧鏈夌殑閫忔埃鎬у拰閫忔繒鎬�锛�

銆€銆€绱�(x矛)鑶╄Ц鎰熷绗簩灞よ倢鑶氳埇鏌旇粺銆�

銆€銆€鍥涘ぇ涓婚锛氳姳婕鹃潚鏄�銆佺啊绱勫嵃璞�銆佺簿鑷存柊灏氥€佽紩姘ч亱鍕�

銆€銆€浜斿ぇ瀹跺眳鍫存櫙

銆€銆€1.宸梾鏅傚厜

銆€銆€鐪熸鐨勭簿鑷翠笉鍙槸浣犲湪鎿佹摖浜烘疆涓殑鍏夐锛�

銆€銆€鏇撮噸瑕佺殑鏄綘鍦ㄧ涓嬬崹铏曟檪鐨勫畨閫�銆�

銆€銆€甯惰憲鑷繁鍠滄鐨勭潯琛ｅ嚭宸垨鏃呰锛�

銆€銆€灏辩畻韬檿鐣板湅浠栭剦(xi膩ng)涔熷鍚屽湪瀹朵腑涓€鑸嚜鍦�銆�

銆€銆€2.涓婚娲惧皪

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銆€銆€鍙互绌夸締鐫¤鐨勮。鏈嶉偅涔堢啊鍠�锛�

銆€銆€鏇村鏅傚€�锛�

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銆€銆€鍥炲鑴笅鎴�(zh脿n)琚嶅悗濂界殑蹇冮潏瀵勬墭銆�

銆€銆€3.鍎�(y艒u)闆呬箣绂�

銆€銆€CoCo CHANEL 瑾亷锛氣€滄搧鏈変竴濂楁潗璩�(zh矛)锛岃ō(sh猫)瑷�

銆€銆€绨＄磩鐨勭潯琛ｆ垨瀹跺眳鏈嶆槸姣忎竴鍊婥HIC 濂充汉鐨勫繀淇?锛�?/p>

銆€銆€鏅忓锛屽眳瀹剁殑鏅傚€欎篃鍙互鎻涗笂鑷繁鏈夊搧璩�(zh矛)鐨勭潯琛ｏ紝

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銆€銆€4.鎱㈢敓娲�锛�

銆€銆€鏄竴绋敓娲绘厠(t脿i)搴︼紝

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銆€銆€鏇存槸涓€绋偁鐒惰嚜寰楃殑铏曚笘涔嬮亾銆�

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銆€銆€5.婧瓨鏅傚厜

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銆€銆€骞虫贰涓殑鐢滆湝骞哥锛屼笉姝ｆ槸鎴戝€戞墍杩芥眰鐨勫棊锛�

銆€銆€涓€濂楁儏渚跺灞呮湇锛屼笉鍍呭彲浠ュ鍔犳儏瓒ｅ拰鎰熸儏锛�

銆€銆€鏇存槸鐢滆湝鐢熸椿鐨勮(di脿o)鍛充匠鍔戙€�

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銆€銆€绯诲垪鍖栭亾鍏烽櫝瑷�(sh猫)锛�

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