銆€銆€CAMKIDS锛岄潚灏戝勾鎴跺鐨勫€″皫(d菐o)鑰�锛屽€�(g猫)閫�(j矛n)鍏ラ潚灏戝勾鎴跺甯傚牬鐨勫搧鐗�銆傝嚜2009骞村壍(chu脿ng)绔嬩互渚嗭紝CAMKIDS鑷村姏浜庢帹閫�(j矛n)鎴跺閬�(y霉n)鍕曞湪锛岀壒鍒ユ槸闈掑皯骞磋寖鍦嶅収(n猫i)鐨勭櫦(f膩)灞�锛屼互鍏垛€滆垏鎰涘悓琛屸€濈殑鎴愰暦鐞嗗康銆佺殑瑷�(sh猫)瑷�(j矛)銆佺殑鍝佽唱(zh矛)鍜岀殑鏈嶅嫏(w霉)璐忓緱娑堣不(f猫i)鑰呴潚鐫�銆�

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銆€銆€鐧�(f膩)灞曡嚦浠婏紝Camkids闈掑皯骞存埗澶栬鍌欏搧鐗屽凡鍏堝悗姒嵅鈥滈瀷鏈嶅搧鐗屾柊閵冲簵鈥�銆佲€滅闉嬪搧鐗屸€�銆佲€�2011骞村害甯傚牬绔ラ瀷鍝佺墝15寮�(qi谩ng)鈥濄€佲€滀簽娲插搧鐗�500寮�(qi谩ng)鈥濄€佲€�2011骞村害闈掑皯骞存埗澶栭亱(y霉n)鍕曢瀷椤炲晢鍝侀姺鍞€�銆� 鈥�2012骞村害闈掑皯骞存埗澶栭亱(y霉n)鍕曢瀷椤炲晢鍝侀姺鍞€�銆佲€�2012娑堣不(f猫i)鑰呬俊璩村搧鐗屸€濈瓑璜稿姒(y霉)锛屽悓鏅�(sh铆)閫氶亷鍏ㄧ▼璐婂姪鈥滅涓冨眴灞卞湴鎴跺鍏枊璩解€濈瓑璩戒簨娲诲嫊锛岀偤鎺ㄥ嫊闈掑皯骞存埗澶栭亱(y霉n)鍕曞湪閫�(j矛n)涓€姝ョ櫦(f膩)灞曡并鐛�(xi脿n)鑷繁鐨勫姏閲�銆�

銆€銆€All of the Group鈥檚 domestic market products are sold under the brand 鈥楥amkids鈥�, which is an established and recognisable brand. In 2010, Camkids was awarded as one of the top ten children鈥檚 shoe brands at the China Shoe Industry Summit Forum and was recently recognised as one of the top 500 brands in Asia.

銆€銆€The Group鈥檚 target market is the children and teenager outdoor wear and equipment market. The Camkids brand aims to encourage its target market to 鈥榙iscover the joy of sports鈥� as well as embrace the fun which the 鈥榞reat outdoors鈥� offers them. Camkids has been one of the top domestic brands for children and teenagers outdoor wear in China due to its wide range of products, stylish design and the high quality and numerous technical functions of it鈥檚 clothes and equipment.

銆€銆€Camkids focuses its brand at the mid and high end markets and on Chinese tier 1 and tier 2 cities supplemented by tier 3 cities and the surrounding markets. In so doing, the Group is targeting mid-high earners.

銆€銆€The Group holds five patents specifically on children and teenagers鈥� outdoor footwear and the combination of brand strategy and technology qualifications has been rewarded with impressive market performance.