美國ABO集團有限公司是一家以服飾為主體的多元化產(chǎn)業(yè)集團。主要從事服飾全系列的產(chǎn)品設(shè)計、生產(chǎn)和銷售。公司堅持品牌經(jīng)營的發(fā)展戰(zhàn)略,其旗下所經(jīng)營的“ABO”品牌自1929年在美國市場上市以來,憑借豐富的服飾系列產(chǎn)品結(jié)構(gòu),多層次的價位組合,成熟的品牌操作模式,取得了驕人的業(yè)績。
自美國公司創(chuàng)立以來,公司不斷發(fā)展、壯大,形成了輻射的銷售網(wǎng)絡(luò)。隨著經(jīng)濟一體化時代的到來,美國ABO集團有限公司在各大洲都建立了ABO專屬基地。目前公司在以男裝系列為核心產(chǎn)品的品牌經(jīng)營策略上,注重產(chǎn)品的研發(fā),形成了以夾克,棉服,休閑上衣,休閑褲,襯衫,T恤,西服,羊毛衫,羊絨衫,內(nèi)衣系列 為主男士配飾為輔的系列產(chǎn)品結(jié)構(gòu)。產(chǎn)品設(shè)計以商務(wù)休閑潮流,商務(wù)休閑裝的發(fā)展。
20世紀初期進入東南亞市場,建立了亞太設(shè)計中心。隨著北京奧運會的到來,又堅定了美國ABO集團有限公司開發(fā)市場的信心,隨著進入大陸市場,美國ABO集團有限公司正式完成了在的布局。未來公司的發(fā)展,將會繼續(xù)立足歐美,不斷拓展發(fā)展中市場,為實現(xiàn)“商務(wù)休閑生活模式”進行的推廣工作。
American ABO International Group Ltd is a diversified industrial group company majoring in clothing. It specialized in design, production and marketing of various series of clothing. It insists on strategy of brand operation. Since 1929, listed in the US market, its ABO brand has achieved wonderful performance with various clothing structure, multi prices and mature brand management.
Since its inception in the United States, the company constantly develop and expand to form a global sales network. With the era of international economic integration, American ABO International Group Ltd has established ABO exclusive base in all continents. At present, it not only adopts men-clothing management strategy, but also concentrates on research and development. It forms a production structure based on jackets, casual tops, casual pants, shirts, T-shirts, suits, cashmere sweaters and supplemented by men’s accessories. Its product design leads the international trends of business casual and lead to development.
In the early 20th century, ABO brand has entered markets in Southeast Asian countries to establish an Asia Pacific design center. With the arrival of the Beijing Olympic Games, American ABO International Group Ltd has more confidence to develop the Chinese market. With access to the mainland market, American ABO International Group Ltd completes its global layout. Based on the market in Europe and the United States, it constantly exploit the world-wide developing markets. It aims to carry out promotion of all-round development of “global business leisure life style”.
Company directly under American ABO International Group Ltd
The development of American ABO International Group Ltd in the Chinese market is resulted from growing multiple demands. In 2010, it has authorized Shanghai A Qinu clothing Co., LTD as the company directly under American ABO International Group Ltd in the Asian market. Shanghai A Qinu clothing Co., LTD is a specialized group company, which aims to achieve the localization of international brands. Owing a strong marketing team, it has operated many famous international brand to develop in mainland China.